Let’s talk wire free bras …

Non-Wired bras, once the only choice available to women, lost their popularity with the rise of the underwire which was largely promoted as having a better shape, offered more support, and generally had a more fashionable and attractive look.

Apart from a loyal set of traditional customers, it seemed no one wanted a non-wired bra. We would even go so far as to say that they were considered ‘old fashioned’ and ‘ugly’. But as is often the way with fashions, this trend is seeing a reversal and the demand for non-wired or ‘soft’ bras is on the rise again.

Anita has a large range of wire-free bras across all segments – Care, Active, Rosa Faia, Maternity, and 1886, all with matching Briefs of course!

Here are a just few of our favourites –

Smooth & Seamless

One of the best-selling styles is Rosa Faia Twin #5493. Affectionately dubbed “slippers for boobs” as it’s a super soft stretch, seam free microfibre bra that is the absolute “Week-end bra” yet still gives a nice shape under clothing.

The same can be said for 5726X Lisa, our much-loved pocketed Care Bra.